Originally Posted by Runs like Dog
$900 from RDU to Charlotte Douglas. SOME tickets on heavily trafficked routes are cheaper. Most are not. Walmart $4 applies to 30 day supply of some generics only. Retail price of branded drugs is several multiples of that. For instance Lipitor is about $3 a pill.
This paper refers to the issue of route prices increasing when Southwest starts to compete. http://stripe.colorado.edu/~cheny/re.../Pricing-8.pdf