As far as my marriage goes, my husband going out of his way to pick out a movie and make peanut butter and jelly sandwiches...now that's an effort on his part. If he buys popcorn too...BONUS!!
I guess this would pertain more towards the wives that have very unaffectionate hubbys.
My hubs never has been very romantic or affectionate..so this is an effort for him..and I love it!