Re: Husband doesn't hustle, doesn't set financial goals
you are only two years into this. a mini grocery store?
think about it, it takes a while for something like that to take off. first, people have to get into a habit of going there. think about it... when was the last time you went grocery shopping at a brand new grocery store? if you are like most people, you are going to go to create a list of things you know you need, and then you will go to the place that you know has all of them. the fact that it is a mini grocery store makes it even more difficult since it wont have everything. people will typically go to the nearest place that has what they are looking for, and if they haven't stopped in the store yet, they probably wont be checking it out when they actually need something. they will probably only go in they have some time to kill.
before i comment on how to motivate your husband, why don't you tell us what he has done to try and boost business. what are his ideas on how to do it? what are his ideas that you disagree with? how much "new" traffic does it get, how much repeat?
"The ecologist is continually having to look at the aspects of nature with which he is unfamiliar and perforce must be an amateur for much of his working time.... professionals may carp at omissions, misconstructions, or even downright errors in these pages. perhaps ultimately they may forgive them for the sake of the overall vision that only the amateur, or the ecologist, blithely sets out to experience."G. Evelyn Hutchinson