Originally Posted by soccermom2three View Post
I have never signed up for a dating site or similar and I get spam from Match, OurTime and other dating sites at least once a week.
Here's the thing - they (and other "reputable" sites) will send occasional promotional emails to select audiences. Web marketing has come a long way since the old days of 'throwing spaghetti at the wall'.
The targeting of select audiences isn't 100% perfect, of course, but a site like Match is going on the assumption that you are single and looking. This is usually data-mined from elsewhere (like Facebook, for example). That, combined with a valid email address = "targeted" emails. It's not always accurate, however. There's a reason Facebook has a relationship status field. If you click on a link, or use an app through Facebook that requires your email address, then you just made it available to countless entities. Couple that with the data mined from your actual Facebook profile (ie. "single", "married" etc.) and you get targeted email. Many will actually data mine your music preferences, movies and TV, and whatever other information we may or may not provide to Facebook.
So yes, it's feasible to receive promotional/marketing emails, unsolicited. My guess is that whatever data has been mined from you over the years has resulted in you being assumed single, whatever age you are, your gender, and many other things that indicate to the powers that be that you are exactly who Match should be targeting.
Again, just about everybody on the planet receives sketchy spam email - however the vast majority of it is completely random. Somebody has a list of 1,000,000 email addresses, so whatever it is they're selling is sent to all 1,000,000, regardless of age, gender, marital status, location, etc.
But when it comes to well-known, larger companies, their junk email is targeted. They're not always right, but they're also not randomly sending out 1,000,000 emails in one go.