You didn't know this? I was raised in a small town that shame women for many things. And it's women doing the shaming, to each other and to themselves. I went to a small Christian college and say it there too, as well as from my family.
Many women feel shame and guilt for hiring a housekeeper. They have it engrained in their head that it's their job and hiring someone to do their job means they aren't good enough. Look it up I'm sure there are articles on it.
Where I was raised... you don't hire housekeeper, and you sure as hell don't bring your kids to day care. Women are such haters on women, as well as the expectation we place on ourselves. Women feel guilt for having a house keeper, asking for help with the baby, bottle feeding etc. it's ingrained in our head (at least some small town folk) that we have to do it all ourselves.
Some men have this "shaming thing" going on, also. It comes from within, not without, as in your stated instance.
If my wife tells me that she is going to hire a landscaping crew, carpenters, plumbers, fencers, electricians, cabinet installers, floor installers...I go bonkers!
My response is instant. It is a big Red Azz Button on top of my head. Instant fuse blowing.
Why? I can do these things as good as the pros.
Now if it comes to "major" concrete work, bricklaying, fancy glass cutting or replacing the roof, I will defer to contractors...... I have repaired and re-shingled the garage roof, twice.
When my wife brings up this touchy subject, I counter with: "Well!, I am going to hire a cook and a housekeeper, I do not like the way you handle those things".
Rather than get angry, she smiles and says "OK".......Grrr.