To complicate things further, you can add ....a host more labels in this besides Alpha / Beta... we also have Deltas, Gammas, Lambdas , Sigma's and Omegas. A little explanation here: Alpha, Betas, Delta, etc
The Alpha Traits are those associated with classic “manly man” strengths. Power, dominance, physical ability, bravery, wealth, cool and confidence. Oh and good genes. These are the things that attract women and turn them on sexually. The Alpha Traits are linked to the dopamine response in women.
Alpha = attraction building = Dopamine = In Love = Excitement
The Beta Traits are those associated with the strengths of being a nice guy / “family man”. Kindness, being a good listener, the ability to help with the children, dependability, thoughtfulness, compassion and patience. These all create a sense of comfort and safety for the woman, and relax her because she feels that if she became pregnant, the Beta Trait male isn’t going to abandon her and the baby.
Beta = comfort building = Oxytocin / Vasopressin = Pair Bond = Calm Enjoyment"
So Alpha Traits create attraction and that “in love” feeling, and Beta Traits create the pair bond and makes her feel relaxed enough to have sex. You need a balance of both Alpha and Beta in a marriage to maximize her desire to have sex with you.
Delta Males: These kind of guys put off a good front of acting like they're "Alpha males" by conforming into whatever is fashionable and admired by the masses. Most of these men (if you can call them that) need a lot of assurance by society to the point of having little backbone to think for themselves. Sure, many Delta males are surrounded by "friends" and are good at get their fair share of girls by "wooing" them with some pop-culture nonsense (whether it's A&F-style gauche preppiness or poser hip-hop wannabe thuggishness), but that crowd and attention is more imperative for their self-esteem than anything else. For if you take away all of the girls from them and get these same males by themselves, a Delta male's personality completely changes and their "true self" is revealed. Many of these kind of guys are rather weak-minded, crowd-pleasing, conformists who aren't even worthy of the name "Covert Betas" and "Betas in the Closet."
Gamma Males: These kind of dudes are more or less self-reliant, self-motivated, and self-assured in their own personality that no one can change their ways. Some of these kind of males are considered loners, but this is not to case for all Gamma Males. Because of their stern personality, many people tend to write off these men as "Betas" by default because they won't conform to being whatever "Chic Alpha" trait exists during that time period.
The man who's confident in his own self-worth and looks is said to go a long way with what women want. But as for recent times (I'll say since the early 2000s), most females are more impressed with being "wooed" with inane attributes, something that most Gamma males will refuse to do unless their original personality is what woos the female. These men, until recently, have had no problems getting with "American females" but recently, even these males are getting thrown in the "weak male" shelf because of their lack of conforming to the masses.
Though getting women - even in today's time - isn't as much of a problem as it is for the "stereotypical Alpha Male," this is still a concern for quite a few Gamma males who were either born too recent (those in their teens and twenties) or those who live in areas where narcissism and American pop-culture rule the minds of the masses.
Lambdas - the gays. They have their own social hierarchy. They can fill any role from Alpha to Omega, but they tend to play the part rather than actually be it because the heterosexual social construct only encompasses the public part of their lives. Example: Neil Patrick Harris. Suggestion: Straights will be more tolerant if you keep the bathhouse behavior behind closed doors.
Sigmas - the lone wolves. Occasionally mistaken for Alphas, particularly by women and Alphas, they are not leaders and will actively resist the attempt of others to draft them. Alphas instinctively view them as challenges and either dislike or warily respect them. Some Deltas and most Omegas fancy themselves Sigmas, but the true Sigma's withdrawal from the pack is not a reaction to the way he is treated, it is pure instinct. Example: Clint Eastwood's movie persona. Suggestion: Entertain the possibility that other people are not always Hell. The banal idiocy is incidental, it's not intentional torture.
Omegas - the losers. Even the Gamma males despise them. That which doesn't kill them can make them stronger, but most never surmount the desperate need to belong caused by their social rejection. Omegas can be the most dangerous of men because the pain of their constant rejection renders the suffering of others completely meaningless in their eyes. Omegas tend to cluster in defensive groups; the dividing line between the Omega and the Sigma is twofold and can be easily recognized by a) the behavior of male Betas and Deltas and b) the behavior of women. Women tend to find outliers attractive in general, but while they respond to Sigmas almost as strongly as they do to Alphas, they correctly find Omega males creepier and much scarier than Gamma males. Example: Eric Harris Suggestion: Your rejection isn't entirely personal. Observe the difference in your own behavior and the way the Betas act. And try not to start off conversations with women by sharing "interesting facts" with them.