My bet is that most men today don't know how to take care of leather shoes either. I don't think that most men or most women spend hundreds or thousands of dollars on their shoes. We live in a throw-away society.
You might be surprised.
I live in a very blue collar area and most men spend around $200-$300 a pair on high quality work boots anywhere from a couple times a year to every few years, depending. A lot of them have brown and black pairs to wear alternately, so double the cost. Cheaper boots wear so fast they actually cost more in the long term.
To add some awesomesauce a few of the well known brands still offer refurbishment for their higher end models. Either they send you a shipping label and you send the boots to be repaired for a reasonable fee or they pay a local shop they have a discount agreement with to do the work.
Now, once these guys get turned on to actual quality footwear for work it tends to spill over into personal footwear and they spend there, too, for both dress and casual. Though, obviously, those shoes last longer.
I'd say most guys in this area are even fairly well versed in leather care simply because they invested in the boots and want them to last as long as possible. The problem in the area isn't lack of knowledge, it's Shoe Bro lore. Everyone has their own leather shoe care voodoo and will frequently debate the topic. My husband just bought new boots for work. He's a truck driver locally with mostly regular stops. We sit on the headsets almost all day, so I hear a lot. I was stunned by how many guys noticed the boots, commented on them, and then proceeded to give contradictory leather care advice.
Why would there be a leather (or shoe) care kit just for women? A shoe care kit for woman? The exact same things are needed to take care of leather shoes, boots, bags, etc no matter who is using them.
For some reason all the stores around here stock shoe care kits in the men's section. I know it makes no sense because it's the same stuff, but I think that gives women the impression the kits are made for men's shoes and that there's nothing available for them.